Calico Global Preschool
Calico Global Preschool is an international preschool based out of Mumbai. Inspired by the famous Indian calico fabric, the school’s vision is to empower its students to make their own unique imprint on the world.
They wanted us to capture this idea in the brand identity, while keeping it upbeat and modern, with a global and aspirational feel. Unfazed by the complexity of the brief, we used the bright colours of calico fabric for an identity that is playful, modern and sophisticated at the same time. The amorphous shapes in the logo represent the children who come to the preschool, bright, fresh and unmoulded. Their interactions lead to something new and beautiful, in school and in our design.
Discipline: Brand Identity, Brand Guidelines, Brand Collaterals, Site Branding.
