LAXMI KAUL PHOTOGRAPHY

Laxmi Kaul is a Singapore-based photographer who seeks out raw human emotions. Her work is spunky, vivid and earthy, and for her brand identity, we took inspiration from her powerful personality.

Inspired by her fierce passion for India, we used the Devanagari script alongside the English Roman script for her logo. Her ability to draw out the colour and life of her subjects finds reflection in the bold colour palette, and the dot symbolises the bindi.

Discipline: Brand Identity, Brand Collaterals

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