MONSTER FOODS
Monster Foods, a new-age food and beverage brand, entered the retail market at a time when awareness about cold-pressed almond milk was still not very well-known. The brand needed an identity and packaging design that caught attention on a supermarket aisle and helped with brand recall.
We took inspiration from the dairy-free range that packs in monstrous amounts of nutrients and energy to arrive at their brand name. Rather than sticking with typical healthy cues, we visualised a two-fanged mischievous monster with a wide grin jumping around, asking for your attention to make sustainable choices.
Discipline: Brand Name, Brand Identity, Packaging Design
