VIDYASHILP SCHOOL
Vidyashilp, part of the prestigious VSEG (Vidyashilp Education Group), is one of the top-ranking schools of India, with its roots clearly and proudly embedded in Indian culture and ethos. It focuses on a blend of homegrown wisdom and future-focused personality.
When the school was being brought under the VSEG ecosystem, we were tasked with incorporating the school’s ethos into the parent company’s, without compromising on either. For the school’s overarching visual identity, we were inspired by its mission of rootedness in its values to design a tree, also a metaphor for staying grounded while constantly reaching upward. We integrated it with an open book to symbolise an eternal quest for learning. We then translated this onto the school’s functional elements, like its stationery, student uniforms, ID cards, facades and targeted ads.
For the parent brand’s logo design, we retained its existing colour palette so as to leverage the equity it had built but added a modern, sagacious look to the identity. This came with a comprehensive brand guidelines manual that the expanding education group could continue using for the institutes that would come to be part of its family in the future too.
Discipline: Design Strategy & Positioning, Brand Identity, Brand Manual, Brand Collaterals
