CRIMSON CAMERAS
Crimson Cameras sells high-end cameras and photography equipment. Whether you seek a simple point-and-shoot or advanced accessories like studio lights or professional-grade lenses, Crimson has a gorgeous range of equipment that will induce as much admiration as the photos you will end up taking.
The visual language created for their logo and stationery design was carried out by deconstructing their prime offering - the camera - to directly connect with shutterbugs. We played with the graphic, mechanical forms of a camera’s shape and components to assemble the ‘C’ in the logo, which could be used flexibly across Crimson Camera’s branded materials.
Discipline: Brand Identity, Brand Collaterals
