ORGANICULE SUPEROILS
Organicule, a Malaysian brand of natural superfoods, wanted identity and packaging design for their new range of premium superoils. The luxurious oils, which are sustainably sourced from tropical seeds and nuts, needed design that would reflect their natural origins and project their transformative power.
We translated the parent brand, Organicule’s pop palette and tropical look into the identity of its new Superoils range. The fluidity of oil was the key inspiration behind the packaging design, which has fluid forms swirling around the pack. To highlight the brand’s promise of naturally sourced ingredients, the potent nuts and seeds were rendered graphically on each pack. The fresh styling and unusual colour palette combine to help the new brand stand out in a crowded market.
Discipline: Brand Identity, Packaging Design
