MELAKI
Melaki, a word that means “beautiful and royal”, is a fashion label that blends contemporary designs with traditional weaves and embroideries.
For its logo design, we emphasised on the ‘M’ of Melaki, accentuating it with bold symbology related to weaving. A royal woman, invoking the very heritage of the brand name, elevates the logo. Alongside are weaving elements like the spool and needle that remind the customer of the seriousness of the brand towards its craft. This lettering is easily translatable to other visual elements that we harnessed for their store design, like the wall of sharp Ms that proudly displays some of the brand’s signature weaves. The burnt orange palette cues an earthy rooted brand, but juxtaposing it with the sharp peaks of the lettering gives it an authentic yet modern vibe.
Discipline: Brand Identity, Brand Collaterals, Branded Environment
