WILDSTONE
Wild Stone, the second largest brand in the men’s deodorant market in India, was launching three new fragrances in its no-gas segment. The product line inspiration is derived from the prehistoric periods that man has lived through.
The goal of this branding was to create a unique mark that would communicate Wild Stone’s dominance and boldness in the category. The primal aggression of the brand is carried forward in its new offerings but with a distinctly modern appeal. We created custom graphics inspired by the elements associated with the Stone and Bronze ages that run across the bottle without reservation. The signature claw mark of the brand is respectful of the brand lineage without overshadowing the newer elements that are helping push the brand in a modern direction.
Discipline: Packaging Design
